What Bitcoin Did Bitcoin Adoption Is Going Mainstream | Max Guise
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Nov 26, 2025 Max Guise, Product Lead at Block, dives into the groundbreaking privacy upgrade for BitKey that enhances self-custody without compromising security. He explains how this new chaincode-delegation system keeps user transactions hidden from Block. The conversation also highlights Square's pivotal move to enable Bitcoin payments, eliminating merchant onboarding friction. Additionally, Max tackles the risks of mining centralization and shares Proto's mission to diversify hardware options, ensuring a robust and resilient Bitcoin network.
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Square Lowers Merchant Friction For Bitcoin
- Square enabled merchants to accept Bitcoin and choose to receive dollars or Bitcoin for sales.
- This flexibility lowers merchant friction and can meaningfully reduce fees that small businesses pay on payments.
Pitch Bitcoin To Merchants In Business Terms
- Explain Bitcoin benefits to merchants in business terms like lower fees rather than purely technical jargon.
- Highlight immediate impact on margins to convince small businesses to adopt Bitcoin payments.
BitKey Simplifies True Self-Custody
- BitKey was built to make true self-custody safe and easy without forcing users to assemble many tools themselves.
- The project aims to reduce the trade-offs between security, usability and privacy for long-term Bitcoin storage.