Marketing School - Digital Marketing and Online Marketing Tips How To Get B2B Attribution Right The Easy Way
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Oct 8, 2025 Explore intriguing B2B attribution strategies that shift focus from perfect multi-touch tracking to practical methods like blended CAC and UTM tracking. Discover ChatGPT's actual impact on referral traffic compared to traditional sources. Gain insights from HubSpot Inbound, highlighting the benefits of high-level presentations over technical details. Reflect on the evolving definitions of wealth and luxury, emphasizing relational wealth over financial gains, and how early support influences entrepreneurial success.
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Layer Tracking For Practical B2B Attribution
- Do layer tracking: use pixels, UTMs, and a required "How did you hear about us" field to improve B2B attribution accuracy.
- Interview leads to validate answers because required form fields often get guessed or forgotten.
ChatGPT Referrals Are Growing But Small
- ChatGPT referrals can be notable but are still tiny versus Google when aggregated across many sites.
- Neil Patel's analytics rarely show ChatGPT driving more than ~1% of traffic, so high single-company claims are likely outliers.
Skip Q&A When It Causes Audience Churn
- Avoid long Q&A segments at some conferences because audience churn can spike and engagement drops.
- Test format and cut Q&A if it reduces session ratings or retention.