Ep231: Why banks need to care about their customers and how behavioural economics can help

Elin Helander, Chief Scientific Officer, Dreams

Sweden-based Dreams has partnered with Ukrainian commercial bank, UKRSIBBANK BNP Paribas Group, allowing the bank to leverage Dreams’ financial wellbeing technology and behavioural science methodology. The deal means UKRSIBBANK’s 2 million customers will have access to a range of functionalities from which they can set and achieve money-saving goals through automated saving features, in addition to nudges and hacks. Elin Helander, Chief Scientific Officer of Dreams speaks to Robin Amlôt of IBS Intelligence about why banks have a responsibility for their customers’ financial well-being and the benefits that would accrue if they took that role seriously.