Everything Direct Response Marketers NEED TO KNOW About Native Ads — Eli Cohen

Native advertising is a huge player in the online marketing space, and if you don't know what it means or how to use it to your advantage, you're about to get left behind.

That's why I invited Eli Cohen, an experienced ad buyer, who has been in the industry for over a decade working with some of the largest brands. In this interview he educates us on all things native ads.

Native ads are probably the most misunderstood platform in the direct response marketer's toolbox. Ever heard of them? Probably. But do you know who uses them and why? Or how they work and what makes them different from other advertising technology? No worries. I have you covered.

00:26 What a Native Ad Is and How You Can Place One

03:28 Competition in the Native Ad Space

04:02 The Industries That Can Benefit from Native Ads

04:59 Native Ads vs. Other Ad Platforms

06:29 The Best Demographic for Native Ads

07:32 Native Ad Audience Targeting

10:02 Optimizing Your Native Ads Conversions

Connect with Eli: Connect with Maria and she can connect you with Eli.

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