T. Thorn Coyle, an expert indie author, discusses building sustainable careers. Topics include embracing authenticity, finding your uniqueness, navigating Kickstarter success, and designing a long-term indie author lifestyle.
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Quick takeaways
Adjusting the pace of Kickstarter campaigns to suit your availability is crucial for successful management.
Authenticity in marketing and social media interactions creates a unique connection with the audience, leading to successful marketing efforts.
Patience, steady growth, and building connections with readers over time are vital for a sustainable and fulfilling writing career.
Deep dives
Find the Right Tempo for Your Kickstarter Campaigns
Thorn recommends running three Kickstarter campaigns a year, but notes that finding the right pace that works for you is crucial. By adjusting based on how much time and energy you have available, you can ensure that each campaign is properly managed and fulfills its goals.
Authenticity in Marketing and Social Media
Thorn emphasizes the importance of being authentic in marketing and social media interactions. By sharing genuine thoughts, images, and causes important to you, you create a strong and unique connection with your audience. This approach can build goodwill and support, setting the stage for successful marketing efforts.
Patience in Building a Long-Term Career
Thorn discusses the value of patience in developing a writing career. Rather than seeking overnight success, focusing on steady growth and building connections with readers over time is essential. Taking the time to hone your craft and find your voice can lead to a more sustainable and fulfilling long-term career.
Embrace Your Weirdness and Authenticity
Thorn highlights the importance of embracing your unique voice and authentic self in your writing and marketing. By staying true to your interests and values, you can create a genuine connection with your audience. Being yourself, even if it feels unconventional, can attract readers who resonate with your authenticity.
Effective Newsletter Strategies for Connection
Thorn shares insights into his newsletter strategy, focusing on building connections with readers. By sending out weekly missives that combine personal thoughts, images, and marketing updates, Thorn engages his audience in a meaningful way. This approach fosters loyalty and support from readers, creating a strong community around his work.
How can you build a creative, sustainable career as a ‘mid-list' indie author? How can you design a business that works for you and your books over the long term? T. Thorn Coyle explains more in this episode. In the intro, BookVault bespoke printing options; Harper Collins partners with Eleven Labs for AI-narrated non-English audiobooks […]