

Crafting a Winning Giveaway: The Secret to Attracting Customers Without Ads
11 snips Aug 26, 2025
Discover the art of crafting engaging giveaways that attract customers without spending on ads. Learn how a strategic approach generated 300 appointments and 2000 emails for a wellness center from just three emails! The podcast shares tips on forming partnerships, creating compelling emails, and converting non-winners into customers. Uncover the importance of urgency, scarcity, and effective follow-up methods. Tune in for insights inspired by a popular business book that align with this winning strategy!
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Wildly Successful Local Giveaway
- Luis Da recounts running a giveaway for a local wellness center before they had a studio.
- The campaign collected 2,000 emails, generated 300 appointments, and brought $1,500 upfront with three emails.
Structure Your Giveaway Clearly
- Pick a grand prize, ask for contact info, set a clear deadline and urgency.
- Require simple entry actions and announce the winner on a fixed date to drive quick opt-ins.
Run A One-Week Mini Launch
- Run a short, focused promotion and send a small email sequence during the week.
- Use a thank-you page that explains what entrants should expect and when the winner will be announced.