Sustainability and Community are super-powering Shopify fashion brand Pantee

Katie McCourt is the co-founder of Shopify Fashion store Pantee, a range of sustainable underwear made from deadstock.

Launched with a very successful Kickstarter in Nov 2020 they’ve had a phenomenal start with a growing tribe of happy customers, amazing press coverage including being named one of the ‘9 best sustainable lingerie brands you need to know about’ AND being one of this year’s Drapers 30 under 30!

(for non-UK listeners, Drapers Magazine is the beating heart of the UK fashion industry).

Katie's chatting with eCommerce MasterPlan Host Chloe Thomas about

• how she's built a strong community based on the core values of her business - a community that enabled them to fund and successfully launch the business,
• opting out of Black Friday last year,
• their most powerful marketing channel.

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