Manuel Godoy (Felix Pago) on disrupting the LatAm remittance market (EP.531)
May 28, 2024
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Manuel Godoy, CEO of Felix Pago, discusses disrupting the LatAm remittance market using stablecoins. Topics include his immigrant financial services pain points, leveraging WhatsApp for operations in Latam, and the benefits of stablecoins for faster and cheaper money transfers.
Felix Pago leverages stablecoins for easier remittances in Latin America.
Building trust through influencer marketing is crucial for Felix Pago's success.
Deep dives
Felix Pago's Mission and Series A Funding
Felix Pago, a finance startup, led an $11 million Series A round to aid thousands in the U.S. transfer money to loved ones using stablecoins. The company's CEO, Manuel Godoy, highlights the importance of partnering with Castle Island Ventures who bring deep crypto expertise. Felix Pago aims to power its services using stablecoins and offers a chat-based platform for Latinos to support their families in Latin America.
Manuel Godoy's Background and Business Genesis
Manuel Godoy's journey from Venezuela to the U.S. inspired the founding of Felix Pago. As an immigrant, his struggles in obtaining a student loan and connecting with family remotely fueled his entrepreneurial spirit. The intense desire to solve the challenge of seamless cross-border money transfers laid the foundation for Felix Pago's inception.
Trust-building and Creative Growth Strategies
Felix Pago's strategic approach focuses on building trust with users through influencer marketing and referrals. By leveraging influencers on social media and incentivizing referrals, the company targets Latino migrant workers in sectors like construction and farming. The goal is to establish Felix Pago as a trusted companion for financial services needs, ensuring a seamless and reliable user experience.
Innovation with Stablecoins and Future Plans
Stablecoins provide Felix Pago with a secure and efficient means to facilitate instant transfers between the U.S. and Latin America. The company's adoption of stablecoins like volatile volatility risks associated with traditional cryptocurrencies. Future endeavors include offering credit-building services and expanding the platform's accessibility for Latino immigrant communities, aligning with its mission to cater to various financial needs beyond remittances.
Felix Pago CEO and Co-Founder Manuel Godoy joins us for an episode to share how Felix Pago is utilizing stablecoins to make remittances easier for immigrants.
Manuel’s personal story including financial services pain points as an immigrant
Felix’s founding story around the massive Latin American remittance market
The importance of trust for remittance businesses
The dominance of WhatsApp as an operating system across Latam
Utilizing stablecoins to move money faster and cheaper
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