Disrupting Remittances with Felix: A Journey of Trust and Innovation

The chapter follows the journey of two MBA students who identified a problem in the remittance market and developed Felix, a chat-based platform on WhatsApp for Latinos to send money home. They discuss leveraging AI and blockchain for seamless transactions and highlight the importance of trust in the financial industry. The chapter delves into user interaction, compliance measures, partnerships with companies, and strategies for building trust through outreach and influencer marketing.