The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs You’re Doing Everything Except the One Thing That Works w/ Sam ⏐ Ep. #187
74 snips
Jun 25, 2025 
In this exciting conversation, Sam Thompson, a recurring guest and founder of unlimitedcontent.com, breaks down the simplicity of starting a business. He argues that spending time on perfect logos or websites can wait, while real insights come from sales calls. Sam shares inspiring anecdotes, including a case of someone launching a Google Maps optimization service in under a month. They also dive into pricing strategies, the role of AI tools in business, and the importance of direct customer engagement to unlock success.
AI Snips
Chapters
Transcript
Episode notes
Start Business with Sales Calls
- Start any business by getting on sales calls without a pitch or product to sell.
- Broadly ask potential customers what they're struggling with to discover real problems to solve.
Use AI to Guide Sales Questions
- Use ChatGPT to generate icebreakers and probing questions to better understand customer struggles.
- Narrow your conversation to specific pain points to uncover valuable service opportunities.
Success with Zero Experience
- A man started a Google Maps optimization service with no experience and quickly closed clients.
- By adapting his offer based on customer feedback, he found success within 30 days.