Real Estate Insiders Unfiltered Building a Resilient Real Estate Business with Mike Pappas
Feb 13, 2025
Mike Pappas, CEO of The Keyes Company, brings 45 years of real estate wisdom to the table. He shares insights on thriving in unpredictable markets, emphasizing resilience and adaptability. Discover why he likens agents to 'jellyfish' and learn about the importance of nurturing company culture. Pappas also discusses his views on recent legal issues in real estate and provides practical advice for agents, urging them to focus on client relationships and proactive engagement. His passion and experience make for an inspiring conversation!
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Early Leadership And Family Transition
- Mike Pappas described inheriting Keyes from his father and taking leadership during a recession in his twenties.
- He framed it as a “revolution rather than evolution” where he pushed for change amid industry consolidation.
Pandemic Spending Changed Cycle Dynamics
- Mike says the recent cycle surprised him because of pandemic stimulus and concentrated spending that elongated demand.
- He warns the industry miscalculated rate movements and overstayed staffing and costs expecting a quick rebound.
Support Agents As People, Not Just Producers
- Brokers must support agents financially and emotionally because many are living hand-to-mouth between commissions.
- Offer training, tech and relational support to maximize each agent's potential rather than just chasing revenue.
