Finding Our Way

61: The Paradoxes of Product Discovery (ft. Teresa Torres)

20 snips
Aug 9, 2025
Teresa Torres, a product discovery coach and author of "Continuous Discovery Habits," dives deep into the messy realm of organizational change. She discusses how individual contributors can ignite transformation in resistant environments and highlights the blurred lines between product, design, and engineering roles brought on by AI. With insights on fostering collaboration in cross-functional teams, Teresa emphasizes the need for leaders to engage directly with their teams to drive meaningful outcomes and to cultivate a culture of continuous discovery.
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ANECDOTE

From Coach To Curriculum Builder

  • Teresa shifted from hands-on coaching to curriculum design to scale teaching of discovery skills.
  • She found external coaching hit limits because organizational barriers blocked teams from practicing new habits.
INSIGHT

Discovery Is Continuous Team Work

  • Product discovery answers a simple question: how do we know we're building the right stuff?
  • Doing discovery in-house enables continuous learning versus one-off outsourced projects.
ADVICE

Coach The Whole Product Team

  • Always coach the cross-functional product team, not just individuals in isolation.
  • Keep teams small (3–5 people) so they can move quickly and learn together.
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