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Big Technology Podcast
Why The Costco Guys And Hawk Tuah Took Over The Internet — With Ryan Broderick
Jan 8, 2025
Ryan Broderick, reporter and author of the Garbage Day newsletter, joins Ranjan Roy, a contributor focused on internet culture. They dive into how the pandemic reshaped online dynamics, highlighting the rise of algorithm-driven content over traditional follow models. Broderick discusses the struggles of BuzzFeed, the growth of platforms like OnlyFans, and the appeal of viral figures like the Costco Guys. They also explore the potential for BlueSky to thrive as a Twitter alternative, offering keen insights into the evolving landscape of internet culture.
58:35
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Quick takeaways
- The pandemic has accelerated a shift towards algorithm-driven content feeds, privileging relatability and everyday figures over traditional influencers.
- Niche online communities, while less visible, continue to thrive on platforms like Discord, adapting to value privacy and exclusivity.
Deep dives
Cultural Shifts in Internet Consumption
The internet has undergone a significant cultural shift, particularly since the pandemic, leading to changes in how content is consumed and created. Platforms like TikTok have introduced algorithm-driven feeds that personalize content, moving away from the earlier model where users followed specific creators. This shift has resulted in the rise of unexpected internet celebrities, like the Costco guys and Huck Tua, who gained fame for relatable, everyday content. The pandemic catalyzed this change, bringing new users online and breaking down barriers between previously niche subcultures and the broader public.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode