Big Technology Podcast Why The Costco Guys And Hawk Tuah Took Over The Internet — With Ryan Broderick
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Jan 8, 2025 
Ryan Broderick, reporter and author of the Garbage Day newsletter, joins Ranjan Roy, a contributor focused on internet culture. They dive into how the pandemic reshaped online dynamics, highlighting the rise of algorithm-driven content over traditional follow models. Broderick discusses the struggles of BuzzFeed, the growth of platforms like OnlyFans, and the appeal of viral figures like the Costco Guys. They also explore the potential for BlueSky to thrive as a Twitter alternative, offering keen insights into the evolving landscape of internet culture.
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Shift to Algorithmic Feeds
- The internet has shifted from a follow model to an algorithmic "For You" model.
- This shift changes content consumption and promotes different kinds of viral content.
Pandemic's Impact on Internet Culture
- Internet culture lacks a monoculture like Gangnam Style, now favoring hyper-personalized feeds.
- The pandemic brought everyone online, resulting in "normal" people becoming famous for mundane activities.
Grumpy Cat vs. Costco Guys
- Grumpy Cat's virality on Reddit exemplifies how online subcultures used to drive memes.
- Now, algorithms like TikTok's surface "normal" content to "normal" people, bypassing traditional gatekeepers.