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The Evolution of Digital Media and Online Engagement
This chapter examines the transformation of digital media companies since the 2010s, highlighting the operational changes that favor newer, influencer-driven platforms over traditional media. It discusses the impact of social media algorithms on content distribution and audience engagement, particularly how phenomena like the 'dress' debate influenced platform ownership of content. The chapter also explores the evolving landscape of political discourse and online identity, particularly among younger demographics, amid shifting cultural and social dynamics, especially during the COVID-19 pandemic.