DIYers, Navigating Challenges and Delivering Value in Client Interactions
Aug 18, 2023
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This podcast discusses the effectiveness of the one-page financial plan in demonstrating value to prospects, the challenges of creating it, and the importance of showcasing value. It also explores overcoming obstacles for success in business and the changing attitudes towards meetings with potential clients and charging for prospect appointments.
Delivering massive value to clients in meetings involves answering every question, providing actionable advice, and focusing on client goals rather than just investments or estate planning.
Charging for prospect appointments can help advisors filter and prioritize prospects, ensuring a focus on those genuinely interested in their services, while also providing value and guidance to DIYers.
Deep dives
Delivering Massive Value in Client Meetings
In this podcast episode, the importance of setting expectations and demonstrating value in client meetings is discussed. The hosts emphasize that the primary goal in meetings should be to deliver massive value to clients. They suggest answering every question within the meeting timeframe and providing actionable advice that clients can take immediate action on. The episode also highlights the need to focus on client goals, rather than solely discussing investments or estate planning. The concept of a one-page financial plan is introduced as a concise and effective way to communicate value and guide clients towards their goals.
Overcoming Obstacles and Doing the Work
The episode features a guest who shares his experience of overcoming obstacles in his financial advisory career. He emphasizes the importance of doing the work and being intentional, rather than getting caught up in self-limiting beliefs. The guest discusses the need to adapt and pivot when faced with unexpected challenges, emphasizing the value of a solid foundation and continuous personal development. He also highlights the significance of giving back to the financial planning community and building connections with like-minded professionals.
Providing Value to DIYers and Prospects
The episode addresses the challenge of working with do-it-yourself investors (DIYers) and prospects who may not hire you. The hosts share their experience of charging for prospect appointments to ensure they can deliver value and avoid feeling fatigued. They emphasize the importance of providing value to DIYers, who often seek validation or the identification of potential mistakes. The episode encourages advisors to optimize their prospect process and focus on delivering value, regardless of whether prospects eventually become clients. It concludes with actionable steps to enhance the prospect experience and avoid negative attitudes towards DIYers.
Have you considered the effectiveness of the one-page financial plan in demonstrating value to prospects, especially DIYers? By setting clear guidelines and delivering actionable advice, financial advisors can provide much-needed assistance to clients while ensuring they stay on track toward their goals.
We’ll also recap an inspiring journey to success with a focus on doing the work and being intentional in achieving one's financial ambitions.
Also, have you considered charging for prospect appointments? By charging for their time, advisors can filter and prioritize prospects, ensuring a focus on those genuinely interested in their services.
Listen in to this week’s highlights and action items.