Using Affiliate Sales to Grow a WordPress Agency

n this episode of the WP Minute+, Matt Medeiros interviews Alex Standiford, the creator of Siren Affiliates, a new affiliate plugin for WordPress. Standiford explains that Siren Affiliates is designed to help businesses create diverse affiliate programs that go beyond traditional affiliate marketing, enabling collaboration and partnerships in various ways.

Standiford addresses the negative perception often associated with affiliate marketing, emphasizing the importance of building authentic relationships between businesses and affiliates. He believes that by focusing on sincerity and creating valuable products, businesses can develop successful affiliate programs that benefit both parties.

The conversation also highglights how service-based businesses, such as freelancers and agencies, can leverage Siren Affiliates to grow their client base and revenue. Standiford suggests creating affordable, fixed-scope products or services that affiliates can easily promote, which can lead to long-term client relationships and more substantial projects.

Standiford shares his strategy for finding affiliates, starting with networking within the WordPress community and gradually expanding to other verticals. He also discusses the plugin’s unique features, such as the ability to create multiple affiliate programs and a blog content bonus program that rewards contributors based on traffic and conversions.

Key Takeaways:

• Siren Affiliates enables businesses to create diverse affiliate programs that foster collaboration and partnerships.
• Building authentic relationships between businesses and affiliates is crucial for successful affiliate marketing.
• Service-based businesses can use Siren Affiliates to grow their client base by creating affordable, fixed-scope products or services for affiliates to promote.
• Networking within the WordPress community and expanding to other verticals is a key strategy for finding affiliates.
• Siren Affiliates offers unique features like multiple affiliate programs and a blog content bonus program.

Important URLs Mentioned:

• Alex on X
• Siren Affiliates website: https://sirenaffiliates.com/
• Alex Standiford’s interview on LMSCast