Your USP Isn’t Your Product. It’s How You Sell

Most sales teams obsess over “what makes us unique,” but the truth is simple: your real USP isn’t your product… it’s the way you sell. In a crowded, price-obsessed market, the only thing your competitors can’t copy is your approach, your questions, your tone, and the trust you build from the first interaction.

In this episode, we break down how to create a Unique Selling Point that actually converts, why prospects see most companies as nearly identical, and how to stand out without lowering your price or playing the pressure game. If you’re tired of feeling like you’re stuck in a commodity race, this one is for you.

We cover:
• Why your product isn’t your real USP
• How to build instant trust on a discovery call
• The danger of selling “perfect” outcomes
• Why low-pressure selling wins in saturated markets
• How to differentiate yourself when every competitor sounds the same
• The mindset shift top performers use to escape the price trap

If you’re in sales, recruitment, SDR work, consultancy, or you run a service-based business, these frameworks will help you stand out, close better deals, and feel way more confident in how you sell.

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