The Graham Cochrane Show How to Be Irresistible in Business (3 Traits That Make You Stand Out)
15 snips
Apr 22, 2025 AI Snips
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Essence Over Tactics
- The best way to grow your business is by being irresistible, not just by tactics or strategies.
- Your brand's essence, who you are and how you show up, is the most powerful lever in business growth.
Empower With Encouragement
- Empower your audience by giving encouragement that fills their emotional cup.
- Give actionable steps so they not only know what to do, but believe they can do it.
Express Bold, Provocative Opinions
- Express your unique, bold, provocative points of view to stand out and be memorable.
- Don't fear alienating people; being polarizing attracts your true audience and builds a niche of one.