Joshua Lee Henry, a former pastor turned high-powered copywriter, discusses a mind-boggling lead structure for captivating prospects' attention. He shares strategies for creating compelling leads, improving conversions with copy critiques, and balancing urgency in financial promos. Joshua emphasizes teasing customers with mechanisms and proof in copywriting, offering valuable insights for aspiring copywriters.
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volunteer_activism ADVICE
Grab Attention With Pattern Interrupt
Use a pattern interrupt to grab the prospect's attention immediately.
It should be intriguing, build curiosity, and tie into the big idea or what's in it for me.
volunteer_activism ADVICE
Use Big, Crazy Numbers Fast
Use big, crazy numbers that excite and make an emotional impact on your prospect.
Combine huge gains with short timeframes to amplify curiosity and engagement.
volunteer_activism ADVICE
Build Strong, Clear Credibility
Build credibility by using strong third-party proof and credentials.
Strip down proof to only the strongest pieces to avoid clutter and distraction.
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Our guest today is Joshua Lee Henry, a high-powered copywriter with a very interesting career before he started writing copy. That began 12 years ago, when Joshua wrote fundraising letters for victims of the 2010 earthquake in Haiti.
At the time, he was also a pastor for a megachurch with more than 5,000 members. Fast forward to 2018, when Joshua started freelancing and wrote for big names including Jay Abraham, Brian Tracy and the Zig Ziglar corporation.
Like a number of high-performing copywriters, Joshua moved under the umbrella of Agora, where he has written promotions that have made millions. These days, he is copy chief for Money & Markets, an imprint of Agora’s fast-growing Banyan Hill company.
After I spoke at Brian Kurtz’s mastermind a few weeks ago, where Joshua had also spoken, Joshua reached out to me with an idea that was truly mind-boggling: How to structure a lead that truly gets and keeps 100% of a qualified prospect’s intention.
I’m not sure he put it exactly that way, but that’s what I took away from it. Joshua offered to share his structure with you on this show, and I said yes.
Joshua has taken some well-known copy elements, added a couple of his own, and come up with something truly bold and audacious. What makes his approach almost impossible to ignore is a deft combination of shock, and carefully-selected breathtaking facts.
All the while, everything is legitimate and on the level. And proven. What’s the unique about this approach is the way they are combined. Very powerful and a little unusual.
Joshua originally developed the mind-boggling lead method for financial promos only. But for today’s show, he went out of his way to find examples of each element in non-financial promo’s. So, there’s something for everyone here.
You can get more info about the program World of Financial Copywriting here:
https://bit.ly/3CaB9S8
And if you want to reach Joshua personally, his email is:
joshualeehenry@activatemyadvertising.com
Download.
Copywriters Podcast 