The Startup Playbook Podcast

Ep188 – Jessy Wu (Partner – AfterWork VC) on brand, storytelling and community powered VC

Jun 20, 2024

Jessy Wu, Partner at AfterWork Ventures, discusses her background in linguistics, building a personal brand, creating a challenger brand in VC, dealing with criticism, and community-powered VC. She shares insights on storytelling, building relationships, and combatting power abuses in the tech ecosystem.

01:03:31

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Episode guests

Jessy Wu

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Episode notes

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Quick takeaways

Storytelling and personal brand are crucial for startup success.

Building a challenger brand can help compete against incumbents in VC.

Cultural empathy and inclusivity play a significant role in professional relationships.

Deep dives

Promoting Stillness and Values in Decision Making

Promoting the importance of finding stillness within oneself to align values and principles in decision making. Jesse Woo, a partner at After Work Ventures, emphasizes the value of promoting stillness to quiet external noise.

Intro

5min

Cultural Journeys and Family Support

20min

Strategies for Generating Content Ideas and Community Building

2min

Navigating Sales Cycles and Establishing Online Character

3min

Becoming a Challenger Brand in Venture Capital

10min

Navigating Negative Feedback and Building Supportive Communities

8min

Facilitating Meaningful Interactions Through Networking Events

10min

Combatting Power Abuses in the Tech Ecosystem

5min

My guest for Ep188 of The Startup Playbook Podcast was Jessy Wu. Jessy is a partner of AfterWork Ventures, a $20M pre-seed and seed stage Venture Capital Fund. She has a background in English literature and linguistics and has used her power of storytelling to build a powerful brand not just for herself but also […]

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