Ep188 – Jessy Wu (Partner – AfterWork VC) on brand, storytelling and community powered VC
Jun 20, 2024
auto_awesome
Jessy Wu, Partner at AfterWork Ventures, discusses her background in linguistics, building a personal brand, creating a challenger brand in VC, dealing with criticism, and community-powered VC. She shares insights on storytelling, building relationships, and combatting power abuses in the tech ecosystem.
Storytelling and personal brand are crucial for startup success.
Building a challenger brand can help compete against incumbents in VC.
Cultural empathy and inclusivity play a significant role in professional relationships.
Deep dives
Promoting Stillness and Values in Decision Making
Promoting the importance of finding stillness within oneself to align values and principles in decision making. Jesse Woo, a partner at After Work Ventures, emphasizes the value of promoting stillness to quiet external noise.
Journey from Linguistics to Venture Capital
Jesse Woo shares her background in linguistics and philosophy, emphasizing her transition into venture capital from consulting and corporate VC. Highlighting the challenges faced as an immigrant child in New Zealand, her love for learning, and the pivotal moments that shaped her career.
Strategy Behind Building Personal Brand and Challenger Brands
Discussing the strategic approach to developing personal and challenger brands in the tech ecosystem. Exploring the value of authenticity, narrative character development, and content creation in engaging with the audience effectively.
Importance of Empathy and Inclusivity
Reflecting on the significance of empathy for those feeling like outsiders or facing cultural challenges. Sharing personal experiences of fitting in, overcoming cultural barriers, and fostering inclusivity in diverse environments.
Balancing Courage with Heart in Decision - Making
Exploring the balance between bringing heat in discussions while maintaining authentic relationships and making informed investment decisions. Highlighting the importance of self-awareness, emotional regulation, and clear thinking in managing feedback and relationship dynamics.
My guest for Ep188 of The Startup Playbook Podcast was Jessy Wu. Jessy is a partner of AfterWork Ventures, a $20M pre-seed and seed stage Venture Capital Fund. She has a background in English literature and linguistics and has used her power of storytelling to build a powerful brand not just for herself but also […]