Spoiler alert: when I shipped an idea in an hour it did not meet the pivot triggers I'd set for the probe. That was one of a whole array of probes we've been putting out into the world here at Trigger Strategy Group. The general sense we've been picking up is that we haven't nailed our positioning yet. That's normal for a business in the early days like ours, but figuring this stuff out is emotionally challenging. We talk through some of the journey we've been on, an epiphany we've had, and where we're thinking of probing next.

For more on the original idea, check out:

• the podcast episode: https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9311
• and the YouTube video: https://www.youtube.com/watch?v=i0Kma97f9v4

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