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Best of Acquisitions Anonymous - A Pet Cremation Business?!

Dec 23, 2025
Dive into the unconventional world of pet cremation with a Miami franchise that’s stirring debate. The hosts break down its lofty $1.5M price tag and questionable cash flow, discussing potential revenue from vet partnerships. They explore red flags, including branding confusion and the lack of a solid marketing strategy. The conversation also highlights the challenges of franchising in a niche market, while pondering whether buying or starting fresh is the better path for prospective buyers, especially veterinarians.
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INSIGHT

Demand-Capture Market With A Natural Ceiling

  • Pet cremation is mostly a local, demand-capture business with limited scale potential.
  • Growth requires taking share, not creating new demand, so marketing has a clear ceiling tied to deaths in the territory.
INSIGHT

Price vs. Asset And Cash-Flow Mismatch

  • The listing shows low cash flow relative to assets, making the price hard to justify.
  • Paying a franchise premium requires proven brand value or cash flow that this business doesn't clearly demonstrate.
INSIGHT

Vet Referrals Drive Volume, Not Margin

  • Revenue mix is heavily skewed to veterinarian referrals, which are high-volume but lower margin.
  • Scaling via vets raises payroll/sales costs and reduces returns to the bottom line if not managed carefully.
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