Why Passion Doesn’t Equal Success & How To Know If Your Goals Are Actually Achievable w/ IWON Organics Founder and CEO Mark Samuel

Nov 24, 2022

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Todays guest is Mark Samuel. Mark is a serial entrepreneur. He’s a father and also a health and fitness enthusiast with over 17 years of start-up experience. Hes currently the founder and CEO of IWON Organics, a plant-based food company that makes bold, flavor-infused snacks and cereal made from plant proteins like peas, beans and brown rice - our mission is to help others with their health and nutrition journey. IWON (I'm Winning on Nutrition) is focused on promoting healthy snacking and successful, long-term eating habits based on the principles of balanced nutritional profiles, made up of healthy proteins, fats and carbohydrates. IWON's snacks can be found in over 5,000 stores nationwide, including Kroger's, Wegmans, Sprouts, Whole Foods (SoPac and NorCal regions), Vitamin Shoppe, Safeway, Ralphs, Brookshire’s, and online at iwonorganics.com, Amazon and Thrive Market.

Thanks to this episode's sponsor:

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What to Listen For:

0:00 Intro
3:08 Why Mark is lucky to be alive
5:17 How has his accident changed his relationship with exercise?
7:20 Managing the mental demons
12:35 Transform your relationship with failure
15:34 Lessons learned from building a successful health food business
18:43 Why Mark doesn’t consume his own products
21:54 How to know if a protein bar/health snack is actually “healthy”
25:17 Raising kids while having a “type A” personality
27:15 Does he only hire people that are as driven as him?
29:18 Passion does NOT equal success
35:23 Consider THESE three things before starting a business
38:37 Dealing with uncertainty in a highly competitive business
41:02 Lessons Mark is teaching his kids
43:25 How did losing his Dad when he was young impact him?
45:50 Mark doesn’t believe in THIS common self-help “saying”
47:57 What is Mark currently working on? (personally and professionally)