Dianna Cohen, founder of Crown Affair, talks about making luxury haircare products accessible, finding your why, raising capital versus building community, and getting in front of influential people. Other topics include the importance of pivoting in business, exploring creativity and learning new skills with Skillshare, and heartwarming stories of connecting nursing homes and schools. The podcast also highlights the benefits of community texting to connect with your audience.
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question_answer ANECDOTE
Career Beginnings
Dianna Cohen's career began with an internship at Into The Gloss, Emily Weiss's blog.
This experience taught her the power of online storytelling and community building.
question_answer ANECDOTE
Meeting Ara Katz
Attending a launch event led Dianna to meet Ara Katz, who later hired her at Spring, a mobile shopping app.
This experience introduced her to the world of consumer brands and e-commerce.
volunteer_activism ADVICE
Customer Focus
Prioritize customers above all else in consumer businesses.
Focus on understanding and meeting the needs of your target audience.
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I first met Dianna Cohen at a Create & Cultivate dinner and I was immediately drawn to her energy. She’s the founder of luxury haircare brand Crown Affair, and before that, she founded the brand marketing agency Levitate. She’s so incredibly generous and willing to jump on a phone to help you, whether you’re looking to grow as a business or as a human being.
Question Highlights:
What were you thinking when you were first choosing what your career would look like?
If you were launching your product now, what are the most important lessons you would want to know?
What’s one of the toughest lessons you’ve had to learn?
How did you go about raising money for your business?
What is a question you wish more people who wanted to start a business would ask you?
What’s the toughest thing about having a team?
How do you connect with the people you need to if you aren’t even on their radar?
Guest Bio:
Dianna Cohen is the Founder of Crown Affair, a haircare brand empowering people to redefine their relationship with their hair through accessible luxury products, guidance, and community. Prior to Crown Affair, Dianna founded Levitate, a brand marketing agency, where she led initiatives for brands including The Wing, Harry's, Flamingo, Outdoor Voices, etc. Dianna is part of Forbes' 30 Under 20 for the Class of 2019. She currently resides in New York with her fiancé Alexander.
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