Google Says This Is the #1 SEO Rule Most People Ignore

E911: I break down what Google's John Mueller has repeatedly said is the most important rule in SEO: consistency. Not shortcuts. Not trends. Just consistent execution over time.

John Mueller has shared this advice for years without fully explaining why it matters. Barry Schwartz helped add context, and in this I explain how consistency impacts rankings, trust, and conversions across both technical SEO and content.

This conversation focuses on why inconsistent implementation quietly holds back many websites, even when they are doing other things right.

What you'll learn: - Why Google consistently emphasizes consistency as the foundation of SEO - How inconsistent technical signals create problems for search engines - Common technical SEO mistakes caused by inconsistency - Why weak pages can negatively affect how Google views an entire site - How trust and consistency are closely connected in SEO - Why ranking alone is not the real goal of search optimization - How consistent publishing compounds results over time - A realistic approach to content frequency that most teams can maintain - Why taking your time leads to better outcomes than rushing execution

Practical SEO guidance covered: - Publish content on a schedule you can realistically sustain - Fix page titles and internal linking before chasing advanced tactics - Focus on bottom-of-funnel SEO pages that target buyers ready to convert - Use blog content to support topical authority - Build links gradually with small, repeatable daily actions - Improve quality across your entire site instead of ignoring weak pages

⭐️ John Mueller Of Google: SEO Lives & Dies With Consistency - https://www.seroundtable.com/google-seo-lives-dies-with-consistency-31319.html

⭐️ How I've 10x'd My Podcast Growth Year Over Year - https://edwardsturm.com/articles/10x-podcast-growth/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and New Year's Greetings 00:22 The Importance of Consistency in SEO 01:00 Personal Consistency Journey 01:26 John Mueller's SEO Advice 02:30 Technical Consistency in SEO 02:52 Content Consistency and Quality 03:40 Practical SEO Tips and Strategies 07:58 Consistency in Link Building 08:29 Final Thoughts and New Year Motivation

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#searchengineoptimization #seo #searchmarketing #digitalmarketing