Real Estate Insiders Unfiltered Viral is a Lie: Get Real Leads with Content Strategy!
Jun 26, 2025
Matt Tompkins, CEO of Two Brothers Creative, shares valuable insights into effective content strategies for real estate marketing. He dispels the myth of going viral, advocating for consistent, strategic content instead. Listeners learn about the power of Google Business Profile and YouTube for driving local engagement. Tompkins stresses the importance of storytelling and authenticity in building trust with clients. He also explores how to adapt content for different platforms and the evolving landscape of marketing strategies in today's digital world.
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Focus on One Channel Strategically
- Don't try to be everywhere on social media at once; focus on one platform where your audience is active.
- Pick a targeted approach based on your goals and market to avoid burning out on ineffective channels.
Consistency Beats Perfection Early
- Focus on consistency and persistence in content creation instead of obsessing over the first videos.
- Improvement comes over time; keep producing to reach your groove and audience.
YouTube Powers Local SEO Growth
- YouTube videos compound over time and help build your local SEO through Google Business Profile tagging.
- Most realtors neglect these tools, missing a key opportunity for local market visibility.
