What if the fastest way to grow wasn’t more volume, but better math? In this episode, Trey Harrell shares how a South Carolina PI firm went from startup mode to sustained, year-over-year revenue growth by focusing on the right cases, not all of them. No big-firm playbook. No land-grab strategy. Just clear positioning, disciplined intake, and an incremental scale that actually held.
You’ll learn:
- Why capturing a fraction of available PI cases can still produce seven figures
- How Trey thought about growth before spending heavily on marketing
- The role intake discipline played in early survival, and later scale
- How local relationships quietly fueled multi-office expansion
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