
Kobo Writing Life Podcast
#348 – Promo Stacking and Prioritizing Your Book Marketing with Clayton Noblit
Jul 23, 2024
Clayton Noblit, a senior book marketing manager at Written Word Media with a rich background in digital marketing, shares invaluable insights for indie authors. He discusses the art of promo stacking to enhance book sales, the importance of email promotions, and effective strategies for marketing book series. Clayton also dives into audiobooks promotion, navigating Meta Ads, and building authentic connections with readers in an AI-driven world. His practical advice empowers authors to elevate their marketing game and focus on their craft.
51:03
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Quick takeaways
- Clayton Noblit's journey from fintech to indie publishing highlights the importance of passion and adaptability in career transitions.
- Written Word Media's innovative promo stacking service enables authors to efficiently schedule multiple promotions, saving them valuable time and increasing effectiveness.
Deep dives
Clayton Noblett's Journey in Indie Publishing
Clayton Noblett shares how he accidentally entered the indie publishing space after the acquisition of the fintech startup he worked for. He found an opportunity at Written Word Media, which focuses on helping authors sell their books through effective marketing strategies. His passion for reading fueled his excitement to work with authors, allowing him to engage in unique conversations about various genres and tropes. This behind-the-scenes experience highlighted the expansive world of indie publishing and how he was an avid reader of indie books without realizing it.
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