How I Grew My Recruitment Agency to $300K Monthly Revenue, with Karolina Willis

After moving from Dubai to the U.S. with two young children, Karolina Willis found herself rebuilding her business from the ground up. She hit a breaking point where walking away felt like the only option. But instead, Karolina doubled down—and what followed was six months of rapid growth.

In this episode, Karolina shares how she scaled Intercare Recruitment into a thriving healthcare staffing firm by standing out in a competitive market. She explains the strategies that helped her win retained contracts, grow her team internationally, and differentiate through service—like hiring former nurses as recruiters and offering full immigration support.

If you're building a recruitment firm and want to learn how to scale across borders, stand out from competitors, and build a team with real industry insight, this conversation is for you.

🎧 Episode Highlights:

[01:53] Karolina’s journey from Poland to the U.K., Dubai, and the U.S.

[07:27] The mindset shift that helped her bounce back fast

[10:16] How she builds candidate pipelines by hosting events

[13:39] Early challenges of starting a firm on her own

[28:02] Relaunching in Florida and facing a pivotal breaking point

[37:23] Her go-to-market approach in the U.S.

[40:34] Key differentiators that helped her win retained business

[46:30] Building and managing an international team

[51:59] Identifying and developing recruiter talent

[57:35] What she’d do differently if starting over

👤 About Karolina Willis:

Karolina is the CEO and Founder of Intercare Recruitment and brings 19 years of healthcare recruitment experience. She launched Intercare in 2011 and has built a reputation for placing top-tier professionals in nursing, allied health, and executive roles across multiple regions.

Known for her hands-on approach and strong relationships, Karolina mentors new consultants and leads by example. She holds a Bachelor's degree in Human Resources Management and is a certified PHR. Based in Greenville, South Carolina, she’s also a proud mom to two daughters.

🔗 Connect with Karolina:

LinkedIn: Karolina Willis on LinkedIn

Website: Intercare Recruitment

💬 Connect with Mark Whitby:

LinkedIn: Mark Whitby

Instagram: @RecruitmentCoach

Twitter: @MarkWhitby

Facebook:Mark Whitby

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