How to Market Today’s Headlines & Data into Listings

Rates and headlines are freezing your clients—but they don’t have to. In this Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and David Childers to turn year-end fear into listings and appointments.

You’ll get:

• “The Problem with Waiting” campaign to reframe rate hesitancy
• An IG polls that start conversations
• Expert follow-up strategies for setting appointments
• The expired listing postcard that wins re-lists
• Market context and why affordability is set to improve into 2026

This is the marketing update that every agent needs right now, combined with the marketing that will help you steer your clients in the right direction. 

Whether you’re solo or leading a team, if you’re looking to turn headlines into leads, appointments, and trust, this episode is a must-watch!