Personal Injury Mastermind 287. Beyond Leads: How Social Media Built an Inc. 5000 Law Empire
Jen Gore and Alexa Levantis from Atlanta Personal Injury Law Group to reveal their award-winning social media strategy. Learn how they transformed from posting basic content to building a social empire with over 164,000 followers, making their firm one of Inc. 5000's fastest-growing companies three years running.
Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT.
In today’s episode of Personal Injury Mastermind, get actionable insights on building your personal brand, choosing the right platforms, and creating engaging content that attracts not just clients but opportunities across the legal industry.
We discuss:
- Why creating a personal brand alongside your law firm brand can exponentially increase engagement
- How to choose the right social media platforms for your law firm
- The importance of consistent posting (5 static posts + 1 video daily)
- Why weekend and holiday posts see higher engagement
- Strategic benefits of LinkedIn for attorney recruitment and referrals
- How to build an in-house marketing team
- Geofencing strategies for targeted hospital marketing
Guest Details
Jen Gore is the founder of Atlanta Personal Injury Law Group, a three-time Inc. 5000 honoree known for building a powerhouse social media presence with over 164,000 followers. Under her leadership, the firm has been recognized as one of Inc. magazine's fastest-growing law firms for three consecutive years, with their innovative social media strategy winning "Best Social Media in PI Space" at National Trial Lawyers.
- Jen Gore: LinkedIn, Instagram
- Atlanta Personal Injury Law Group: Website, Linkedin, Instagram, TikTok
Alexa Levantis is the Director of Marketing at Atlanta Personal Injury Law Group, where she architects the firm's comprehensive digital marketing strategy. As the mastermind behind their award-winning social media presence, she has helped transform the firm's digital footprint from basic content to a sophisticated multi-platform strategy that generates consistent engagement and opportunities.
- Alexa Levantis: Website
Chris Dreyer and Rankings Details
Chris Dreyer is the CEO and founder of Rankings.io, the elite legal digital marketing agency.
- Rankings: Website, Instagram, Twitter
- Chris Dreyer: Website, Instagram
- Newsletters: The Dreyer Sheet
- Books: Personal Injury Lawyer Marketing: From Good to GOAT; Niching Up: The Narrower the Market, the Bigger the Prize
- Work with Rankings: Connect
Resources Mentioned
- PIM Episode 281:Law Firm SEO Checklist: Win Better Cases, Dominate Local Search
Time Stamps
00:00 Intro
00:35 Social Media as an Opportunity Magnet
01:57 Jen Gore's Growth Journey
03:30 Social Strategy Evolution 2021-2024
04:30 Becoming a Digital "Entity"
06:00 Strategic Post Timing
07:02 Platform Statistics & User Behavior
08:13 LinkedIn Strategy Deep Dive
10:00 Personal vs Law Firm Branding
11:30 Setting Up a Public Figure Profile
12:00 Building Your Marketing Team
14:00 Getting Comfortable on Camera
15:52 Award-Winning Results & Metrics
16:39 Geofencing & Ad Targeting
18:00 Final Thoughts: Being an Industry Leader
18:34 Episode Wrap-Up & Resources