Chris Walker and Megan Bowen hosted another Demand Gen Live last night, breaking down the Refine Labs strategy for the community and talking about the more effective alternatives to buyer personas. Chris expanded on the dark funnel and connected that concept to splitting the funnel. He also answered questions about opportunities outside of your 9-5 in marketing, the most important questions marketers should be able to answer about their customers, and measuring the impact of marketing to prospects already in the buying cycle.
