Knowledge Brokers Podcast How Agents Should Discuss Rates & Lawsuits With Clients | Knowledge Brokers Podcast 045
Byron Lazine, Lisa Chinatti, and Tom Toole discuss the drop in mortgage rates over the past week, why agents should "lead with payments" (and how), email/text scripts that don't work---and those that do, Alex Hormozi's tips on charisma, how to use your CRM more effectively, the importance of having EWC, and how to deliver a great buyer meeting (aka buyer consult).
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Resources:
CNBC article on mortgage rates: https://www.cnbc.com/2023/11/09/mortgage-rates-just-plungedsee-how-much-youd-pay-at-the-current-rate.html
Taya DiCarlo’s IG post: https://www.instagram.com/p/CzUwB1ov46p/
Brian Boero's Tweet: https://twitter.com/1000wattbrian/status/1722659746292158968
Byron's quote Tweet (response to Redfin CE, Daryl Fairweather): https://twitter.com/ByronLazine/status/1719682540334616874
Timestamps:
00:00–00:42 Intro
00:42 Mortgage rates: the largest one week drop in a year
01:23 “Lead with payment is everything right now.”
04:55 CNBC article: “Mortgage rates just plunged…”
08:01 “Being an advocate is more important than ever…”
11:11 Examples of email/text message scripts—those that work and those that do NOT
15:00 “People do things for their reasons—not yours.”
15:44 Alex Hormozi’s example & what it means to be charismatic
20:09 “We’ve got to get agents using their CRM far more effectively…”
26:00 “Our CRM should be used as protection for agents…”
27:37 “If you’re not up on EWC, you have a problem.” (Express Written Consent)
29:15 New cases filed after the Sitzer/Burnett verdict
32:38 How NAR’s defense at Sitzer/Burnett fell short
35:15 Taya DiCarlo’s IG post—her breakdown of CNN
39:22 How to deliver a great buyer meeting (buyer consult)
44:36 “Every day is a job interview.”
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Connect with Byron Lazine:
https://www.instagram.com/byronlazine
Connect with Tom Toole:
https://www.instagram.com/tomtoole3rd/
Connect with Lisa Chinatti:
https://www.instagram.com/lisachinatti/
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#mortgagerates #nationalassociationofrealtors #housingmarket