#358 - Scaling Your Amazon Business Through People, Processes, And Tech with Yoni Kozminski
Aug 31, 2023
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Yoni Kozminski, founder of an incubator program for scaling and exiting Amazon brands, discusses systemizing businesses through SOPs, the challenges of implementing changes, and the importance of scaling a business. He also talks about the distribution of team members in Israel and the Philippines, the cost and structure of services for scaling Amazon businesses, and the benefits of hiring talent from the Philippines. Additionally, they touch upon partnerships and sponsorships, the concept of the 13th month bonus in the Philippines, and challenges of letting go of employees.
Systemizing a business should be done when non-revenue tasks become overwhelming.
Outsourcing to the Philippines offers highly skilled, cost-effective talent for e-commerce business roles.
South Col provides comprehensive support for e-commerce businesses, including funding, exit strategy guidance, and systemization expertise.
Deep dives
Building systems and hiring talent in the Philippines
The podcast episode discusses the importance of building systems in businesses and hiring talent from the Philippines. It emphasizes the need to delegate tasks and responsibilities to free up time for strategic growth. The guest shares insights on when to start systemizing a business, suggesting that it should be done when tasks that don't directly impact revenue growth become overwhelming. Additionally, the advantages of hiring talent from the Philippines, such as their high education level, strong English proficiency, and cost-effectiveness, are highlighted.
The value of systemizing businesses
The episode explores the benefits of systemizing businesses, focusing on how it allows entrepreneurs to shift from working in the business to working on the business. By delegating tasks and building processes, business owners can focus on strategic initiatives that lead to growth and expansion. The importance of building clear communication and trust with Filipino employees is also emphasized, as well as the cultural differences and potential challenges that may arise. Overall, the episode highlights the opportunity to leverage the talent and cost-effectiveness of the Philippines in systemizing businesses.
Introducing South Col: A unique e-commerce incubator
The podcast introduces South Col, an e-commerce incubator that combines financial support, exit strategy guidance, and systemization expertise. The partnership between Escala, Sellers-Fy, and GW Partners aims to support high-potential e-commerce businesses on their growth journey. South Col offers funding, assistance with preparing businesses for exit, and implementation of systemization strategies. The episode highlights the benefits of this incubator model, which provides a comprehensive approach to help entrepreneurs achieve scalability, efficiency, and successful exits in the e-commerce industry.
Supporting e-commerce businesses' growth and success
This podcast episode highlights a new approach to supporting e-commerce businesses' growth and success. The host interviews a representative from Multiply Me, which offers an innovative model for businesses that are looking to scale. Instead of traditional investment or loans, Multiply Me provides a debt facility that offers loans with favorable terms, including interest-only payments and low-interest rates. The objective of Multiply Me is to guide founders in creating multiple expansion and improving their financial performance, such as increasing SDE or EBITDA. Multiply Me acts as a process improvement consulting partner, helping businesses to identify areas of value and providing ongoing support, including dedicated management consultants. The unique aspect of Multiply Me's model is that it only charges a percentage of the upside, incentivizing success and aligning the interests of both parties.
Advantages of hiring talent from the Philippines
The podcast also explores the advantages of hiring talent from the Philippines. The guest from Multiply Me discusses the benefits of outsourcing to the Philippines, which has a highly skilled and cost-effective workforce. With a deep understanding of the Philippine culture and talent pool, Multiply Me specializes in finding ready-built talent for various roles within e-commerce businesses, ranging from PPC specialists to executive assistants. The guest emphasizes the work ethic and dedication of Filipino employees, highlighting their ability to work on graveyard shifts when necessary. Additionally, the cost savings are substantial, with salaries in the Philippines being significantly lower compared to the US. Multiply Me offers a comprehensive recruitment process, including passive candidate sourcing and job description creation, providing businesses with top talent at a fraction of the cost.
In this episode, let's talk about when should you start to systemize your Amazon businesses with SOPs and processes. An incubator program for Amazon brands to scale and exit, and what you need to know when hiring talent from the Philippines.
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