

KEYNOTE: The Real Marketing Strategies That Work in 2025 | Possible
94 snips Aug 5, 2025
In a thought-provoking keynote, the speaker emphasizes the need for brands to adapt their marketing strategies in 2025. They highlight the importance of high-quality creative work and organic social media engagement. Discussions reveal how technology and podcasting are reshaping agency-client dynamics, promoting meaningful connections. The focus also shifts to fostering employee well-being in advertising and embracing AI innovations for live e-commerce. A passionate call for gratitude and honesty in marketing adds a refreshing touch to the conversation.
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Organic First Marketing Insight
- Marketing budget must invest heavily in organic social media creative to reach relevant audiences authentically.
- Paid media should only amplify creative proven successful organically to avoid wasting money on ineffective ads.
Miralax Viral Video Impact
- Miralax's video exploded from 300 views to 36 million, dramatically boosting their Amazon sales rank.
- This shows organic social views directly correlate to significant business outcomes.
Build Consistent Content Volume
- Don’t aim for viral hits; focus on consistent daily views across multiple platforms.
- Produce a high volume of creative content to win relevance at scale and reach diverse audiences.