Sales Talk for CEOs Ep173 No Trust, No Sales: Fix Your Message Fast with Brian Miller
Aug 19, 2025
42:09
People don’t trust ads. Or brands. Or even experts.
Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast.
In this episode:
- Why the trust recession is killing your pipeline
- The 3-part message that builds instant engagement
- How to make your talk (or pitch) follow the hero’s journey
- The #1 reason your message doesn’t spread and how to fix it
Key takeaway: If people can’t repeat what you do, they won’t talk about you.
Shownotes
Get his new book: https://keynotedesignbook.com
The 10 Questions Every Speech Must Answer (and the order you must answer them in):
- Will this be worth my time?
- Is this urgent?
- So, what is this talk really about?
- Why should I listen to you?
- Do I already know how to solve this problem?
- So, what should I do instead?
- How do I start?
- Is this really worth it?
- Can I go now?
- Wait, what was this all about again?
🔗 Connect with Brian Miller:
LinkedIn: Brian Miller - Clarity Up
🔗 Connect with Alice Heiman:
LinkedIn: Alice Heiman
Website: aliceheiman.com