This month’s leaderboard show is all about average revenue per member (ARM)—how much a gym earns on average from each client in a month.

In this episode, host Mike Warkentin is joined by Two-Brain ARM leader Michaela Munsterman. Her gym, Elite Medical Exercise, in Austin, Texas, has a gigantic ARM—but Michaela doesn’t spend any money on ads to attract her high-value clients.

Instead, she built a dedicated wellness community entirely through word of mouth and focused local networking, and she’s here to share her strategies with you.

Her top tip? Start charging what you’re worth. If you don’t, everyone around you will suffer, from your family to your staff to your clients. Two-Brain even has an exact template to help clients raise rates while minimizing risk so gym owners can have healthy, sustainable businesses and help as many people as possible.

Another top tip: Introduce yourself to other local business owners—and don't forget to bring the baked goods!

Chris Cooper's Help First concept has been instrumental to Michael’s success, and you can read all about it in his book of the same name, linked below.

What would happen to your gym if you introduced yourself to one local business owner every week? Head across the parking lot with coffee today and find out for yourself.

Links

"Help First" by Chris Cooper

Gym Owners United

Book a Call

2:24 - What does Michaela do?

8:54 - Where does Michaela find clients?

15:57 - No paid advertising

20:52 - Other revenue streams

23:38 - Charging what you’re worth