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Trapital
Why The Grammys Moved to Disney
Nov 1, 2024
In this discussion, Mikael Wood, a pop music critic for the LA Times, analyzes the Grammy Awards' monumental shift from CBS to Disney. He explores the benefits of this new partnership, such as increased streaming reach and creator support. The conversation navigates the fierce rivalry between Taylor Swift and Beyoncé for Album of the Year, questioning the recognition disparities. Additionally, the dynamic changes in Grammy nominations and voting, highlighting the rise of female artists and evolving industry standards, add poignant insights into the future of music recognition.
32:30
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Quick takeaways
- The Grammys' move to Disney in 2027, secured by a $500 million deal, marks a monumental shift in broadcasting strategy and reach.
- Competition between powerhouse artists Taylor Swift and Beyoncé for Album of the Year highlights ongoing debates about voting preferences and genre representation within the Recording Academy.
Deep dives
Grammys' Shift to Disney
The Grammys will be transitioning from CBS to Disney in 2027 after a 54-year partnership, marking a significant change in the broadcasting landscape. This new 10-year agreement reflects a monumental $500 million deal, positioning the Grammys to leverage Disney's expansive streaming platforms, including ABC, Disney+, and Hulu. CBS, historically associated with the Grammys, faces a considerable setback as the network had built its brand around high-profile events like the Grammys and the Masters. The Recording Academy likely chose Disney for its robust subscriber base and creative resources, aiming to enhance the show's reach and relevance in an evolving media environment.
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