Gloss Angeles Why Korean Beauty is Always Ahead (With the Lipstick Lesbians)
Aug 22, 2025
Alexis Androulakis, half of The Lipstick Lesbians and a beauty expert, dives into the fascinating world of Korean beauty. She and her guest discuss the evolution of K-beauty and how it surpasses Western standards, highlighting the impact of AI on product development. They reflect on iconic products like cushion foundations and explore the viral success of K-beauty trends on social media. Additionally, they address challenges of shade inclusivity and the implications of tariffs on consumer choices. Get ready for a deep, engaging look into the future of beauty!
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Kimchi Metaphor For K‑Beauty Immersion
- Alexis uses a kimchi/fermentation metaphor to explain her deep immersion in K-beauty compared to Christina's broader consumer perspective.
- She links food fermentation to biotech advances that increase ingredient potency and texture innovation.
Texture Is Korea's Technical Edge
- Alexis says K‑beauty pioneered unique skincare textures and will keep leading in texture innovation.
- She argues lip emulsions and milky toners show Korea's technical edge translating into color and skincare trends.
From Cushions To TikTok Virality
- Alexis and hosts recount phase one K‑beauty moments like cushions, sheet masks, and Dr. Jart entering Sephora.
- They describe phase two as virality driven by TikTok and visual texture 'hooks' like MediCube and April Skin.