The K-Beauty Revolution

This chapter examines the evolution of product development in the beauty industry, particularly emphasizing the rise of Korean beauty (K-beauty) in the U.S. market. The discussion highlights successful products like the Laneige Lip Sleeping Mask, innovative trends, and the cultural significance of achieving 'glass skin.' It further delves into branding complexities and the influence of K-beauty techniques on North American cosmetic products, indicating a shift in market dynamics.