All Things Product with Teresa and Petra Measurable Outcomes
Jun 3, 2025
Discover why not every outcome needs to be measurable right away, and how focusing on unmeasurable goals can drive innovation. Explore the transformative journey of shifting from applications to meaningful hires. Delve into the HEART framework for measuring customer happiness and learn the nuances between metrics, signals, and goals. Understand how to define outcomes in early stages and why creating value moments is crucial for effective product strategy. Plus, uncover common misconceptions about achieving product-market fit.
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Outcomes Don't Need Immediate Metrics
- Outcomes don't need to be measurable immediately on day one.
- Limiting outcomes to what can be measured harms prioritizing meaningful progress, per Teresa Torres.
Recruiting Shift from Applications to Hires
- Teresa Torres shares how her recruiting company shifted focus from job applications to hires as outcomes.
- They couldn't measure hires initially but adjusted their approach over time to track value better.
Use HEART To Progress Metrics
- Use Google's HEART framework to start with signals before defining metrics and goals.
- First brainstorm observable changes, then automate tracking, then set measurable goals.