Bedros Keuilian Podcast Show 145. 5 Sales & Marketing Strategies That Built My Empire
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Jul 8, 2025 Entrepreneurs often blame external factors for their struggles, but the truth lies within. Key strategies include mastering the art of converting leads into customers and understanding the importance of creating products that genuinely meet consumer needs. The discussion emphasizes the power of differentiation in a crowded market, using the iconic iPhone as an example. Additionally, defining your target audience and crafting irresistible offers are vital to success. It's time to ditch the excuses and take charge of your business destiny!
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Create Needed, Wanted Products
- Create a product or service that is genuinely needed and wanted by a specific market.
- Solve a real problem to make it easier to sell and gain customer interest.
Fitness While Ironing Flop
- A client pitched "get fit while ironing" but it failed because ironing is neither a need nor a desire.
- This highlights the importance of validating demand before launching a product.
Differentiate to Avoid Price Wars
- Differentiate your product strongly to avoid being a "me too" commodity competing on price.
- Find a unique selling point that lets you command premium pricing and avoid price wars.