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145. 5 Sales & Marketing Strategies That Built My Empire

Bedros Keuilian Podcast Show

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Creating a Unique Selling Proposition in a Competitive Market

This chapter explores the importance of product differentiation in competitive markets, using the iPhone's launch in 2007 as a key example. It highlights how the iPhone's innovative design and features helped it stand out from traditional flip phones, stressing the need for businesses to define their unique selling propositions to maintain a premium brand image.

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