Is there such a thing as the perfect email? The hosts dissect email etiquette, offering do’s and don’ts for professional correspondence. Learn how to craft attention-grabbing subject lines and avoid common pitfalls. They even share a cringe-worthy story of a Gen Z mishap in the office. Discover creative strategies for re-engaging clients and the impact of personal style in emails. With humor and practical tips, this discussion is a must-listen for anyone navigating the corporate email jungle!
46:53
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Quick takeaways
Using contractions in emails can make communication feel friendlier and more relatable, particularly in casual industries like social media.
Clarity and organization in email communication, such as using bullet points for scheduling, greatly enhance understanding and respect for recipients' time.
Creative and concise subject lines, ideally one to two words long, significantly improve open rates and engagement with recipients.
Deep dives
The Importance of Contractions in Emails
Using contractions in emails can make communication feel more approachable and relatable. A poll indicated that a significant majority of respondents, about 85%, prefer using contractions, especially in casual industries like social media and influencer marketing. A more formal style, devoid of contractions, can come off as stiff and may not reflect the casual tone that many industries are moving towards. Ultimately, incorporating contractions can help convey a friendly, conversational tone that makes readers feel more connected.
Email Formatting and Clarity
Clarity and organization are crucial in email communication, particularly when scheduling meetings. Using concise bullet points to present dates and times eliminates confusion, especially regarding time zones. It simplifies scheduling by ensuring that all necessary details are clearly laid out for the recipient to see at a glance. This structured approach not only improves understanding but also demonstrates respect for the recipient's time.
Crafting Engaging Subject Lines
Creating effective subject lines is vital for ensuring emails are opened and read. Research suggests that subject lines should ideally be one to two words long, as longer lines can reduce open rates significantly. Common phrases such as 'quick chat' or question marks are considered cliché and can be perceived as spammy. Getting creative with subject lines using humor or urgency can enhance engagement and increase the likelihood of responses.
The Power of Personalized Emails
Personalization in emails greatly increases engagement and response rates. For instance, emails that use personalized content can improve open rates by 26%, creating a stronger connection with the recipient. This can include mentioning mutual acquaintances, shared interests, or referencing past interactions. By making emails feel less robotic and more tailored, senders can foster better relationships with their audience.
The Effectiveness of Adding a P.S.
Incorporating a P.S. at the end of an email can significantly boost response rates, with some studies showing increases of up to 35%. This tactic can be an opportunity to add a personal touch or provide additional information unrelated to the main content of the email. For example, asking how a colleague’s project is going can spark further conversation. By treating the P.S. as a chance for connection, senders can engage recipients in a more meaningful way.
Does the perfect email exist? What are the unwritten rules of corporate email? If opening your email every morning is like playing a desperate game of corporate whack-a-mole, you're not alone.
In this episode, you’ll get a crash course on all the do’s and don’ts of crafting effective work emails. Natalie and Ross dive deep into the world of email etiquette by sharing best practices for professional email formatting, tips on how to get more responses to cold outreach, and ways to make your email stand out in a busy inbox. Ross explains the challenges of sales email outreach and all the out-of-the-box techniques used to grab a buyer’s attention. You’ll also get a guide on writing inflammatory subject lines that will guarantee a 100% open rate. Stay tuned for an email fail story of a Gen Z employee CCing their entire company and then proceeding to vape in the conference room.
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