Entrepreneurs on Fire
How Entrepreneurs are Scaling Disruptive Consumer Businesses with Steve Berg
Sep 26, 2023
Steve Berg, Partner at Stride Consumer, shares strategies for scaling disruptive consumer businesses. Topics include the importance of consumer loyalty, being a supportive partner, finding founders with compelling stories, and staying true to oneself and goals.
28:26
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Quick takeaways
- Passion brands are key in a market with infinite consumer choices, as they evoke strong emotions and create loyal customers.
- Stride Consumer aims to be a knowledgeable and supportive partner for emerging brands, helping them go from upstart to market leader through expertise and resources.
Deep dives
Building Passion Brands and Creating Lasting Loyalty
Building passion brands is crucial in a market with infinite consumer choices. These brands go beyond meeting a need and evoke strong emotions from customers. Examples like Jenny's Ice Cream and SkinFix demonstrate how passionate customers engage with these brands and develop loyalty. To achieve lasting success, companies need to stir passion and create loyal customers who continue to choose their product despite competition.
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