In Episode 11, of Season 5 of Driven by Data: The Podcast, Kyle Winterbottom is joined by Darren Wood, Data Product Leader at BBC, and they talk about the benefits of Data Product Management, in which they talk about:

The helpfulness and collaborative nature of the data community
How the BBC is advancing digitalisation and personalisation
Understanding the user journey through touchpoints and insights
Why data products are about structuring data and extracting value
The key role of organisational understanding in maximising data product value
The three critical stages in the data product lifecycle
The four phases that follow the creation of a data product are introduction, growth, maturity, and decline
The challenge for data product managers in pre-empting decline and making tough decisions
Why speed to value is critical in data product success
The key differences between data teams and product teams
Why a roadmap is essential for prioritisation and decision-making
How splitting a roadmap into reactive, proactive, and strategic elements enhances focus
How understanding value can help quantify business impact
Why adopting a business mindset means treating colleagues as customers
The importance of ‘eating your own dog food’ in data product teams
Why treating the data team as a mini business changes how they operate
The four phases of an effective discovery process: discovery, definition, development, and delivery
The key difference between data product management and traditional product management—why MVPs in data often don’t reach end users before they are fully functional
The ongoing debate between domain-oriented, centralised, and decentralised approaches
The varying responsibilities of a data product team, and why alignment with business value is key
Why stepping into a data product manager role requires conscious awareness of its challenges and opportunities

Thanks to our sponsor, Data Literacy Academy.

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