Ignore These 3 Objectives at Your Peril

What are you doing to achieve better results in your business in 2024?

This week, Mark breaks down the three powerful campaign objectives that are often overlooked by even the most advanced salespeople, marketers, and business leaders.

Before you spend a single dollar on your next campaign, you need to step back and examine the importance of each of these three levels of objectives that exist for every single project in every campaign: 

Corporate objectives: Essential for providing direction and purpose for any business investment, including marketing campaigns, product development, and staffing decisions.

Campaign objectives: Each campaign or project needs well-defined objectives to understand its role within the larger business strategy.

Objectives for each asset in the campaign: Define objectives for each element within a campaign (such as landing pages, ads, and lead magnets) to ensure proper messaging and to understand how each piece plays a part in the customer journey.

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