The GaryVee Audio Experience TRAILER: The marketing industry is in crisis | GaryVee Keynote
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Aug 10, 2025 In a compelling keynote, the speaker challenges the marketing industry to ditch outdated channels. They highlight the wasteful spending on inflated metrics that fail to deliver results. Emphasizing the need to adapt marketing strategies for the 2024 landscape, the discussion underscores the importance of grasping real consumer behavior. A call to action for brands to seize underpriced opportunities in social media wraps up this urgent message for marketing professionals.
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Challenge Legacy Media Spend
- Gary Vaynerchuk warns marketers to challenge their organizations and stop overpaying for old channels.
- He says teams waste budget on fake impressions and inflated reports instead of underpriced opportunities.
Marketing Industry Is In Crisis
- Gary Vaynerchuk declares the marketing industry is in crisis as agencies lose relevance.
- He links this to in-housing work and mass layoffs at holding companies.
Prepare For AI Disruption In Search
- Do reallocate media dollars and creative toward underpriced digital channels before AI shifts attention.
- Avoid relying on Google AdWords as Gary warns it will become obsolete like the Yellow Pages.