Liquid Culture
Taking Consumer Crypto Mainstream | Winnie & Aleksija
Jul 3, 2024
Winnie Lau, BlockTower Capital investor, and Aleksija Vujicic, former Multicoin Capital investor, discuss consumer crypto challenges and solutions. Topics include impacts on consumer apps, evaluating businesses, complexities of consumer investing in the internet age, evolution of peer-to-peer commerce in Web3, future of social media, and art, culture, and crypto merchandise challenges.
40:12
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Quick takeaways
- Understanding consumer behavior in crypto remains a challenge for investors.
- Consumer crypto focuses on enhancing apps with crypto technology for better user experiences.
Deep dives
Consumer Investing in Crypto
Consumer investing in crypto is considered difficult due to its nebulous nature and instinctual decision-making process. With recent developments in crypto infrastructure, entry barriers for new founders have lowered, making it easier for traditional consumer or web founders to enter the space. Despite this, understanding consumer behavior and the intersection of consumer tech with crypto remains a key challenge for investors.
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