Traction 10 Experiential Marketing Tactics to Supercharge Your Growth with Jonathan Yaffe, AnyRoad
On this episode, Jonathan Yaffe, Co-Founder and CEO at AnyRoad shares how to drive growth through experiential marketing from his experience working with large brands like Red Bull, Budweiser, Tabasco, and Honda.
Today, brands of all sizes recognize the value of experiential marketing — studies show that 76% of consumers prefer to spend their money on experiences.
So how can brands provide memorable experiences that keep customers coming back for more and drive growth?
Specifically, Jonathan discusses:
- If your brand was an experience, what kind of experience would it be?
- Finding your target audience.
- The three senses an experience must trigger.
- Vanity metrics that don't generate revenue.
- Competing against all other forms of marketing.
Learn more at https://tractionconf.io
Learn more about AnyRoad at https://www.anyroad.com/
#startup #marketing #experience
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